A review of tourist behavior at religious sites in Khyber Pakhtunkhwa, Pakistan


Słowa kluczowe:

Religious Sites, Tourist Behaviors, Tourism Industry, Awareness, Khyber Pakhtunkhwa


The goal of this study was to find out the tourists’ behavior at religious sites in Khyber-Pakhtunkhwa, Pakistan. The study also looks into what motivates tourists to visit religious sites, how they behave at the sites, and how they feel about their overall experience. This study used a qualitative, descriptive research approach. Semi-structured interviews were conducted with a purposive sample of 20 tourists from various religious sites in the province of Khyber Pakhtunkhwa (KPK) who had visited within the previous year. Thematic analysis was used to examine the data. The findings of the study indicate, on the whole, that tourists who visit religious sites in the province of Khyber Pakhtunkhwa exhibit various kinds of behavior depending on their level of awareness, the personal beliefs they bring with them, and the approach they take to visiting the religious site. The people who live in that area also affect how they act in that setting. The research reveals that tourists visiting religious sites in Khyber Pakhtunkhwa lack understanding and competent direction. This might be due to tourists' lack of personal knowledge or education, as well as a lack of information supplied at religious sites. Nonetheless, the government and relevant departments may take significant actions in this area to help reduce tourists' inappropriate and disrespectful conduct as well as to take proper measures to educate and enlighten visitors about the norms and restrictions that must be obeyed while visiting religious sites. This could also help the country's economy and make it a more attractive place for tourists to visit.